Marketing and Selling Skills Assessment

This short questionnaire will give you an opportunity to evaluate you and your company's ability in successfully marketing and selling consulting. The questions are based on extensive research into why some consulting firms are better at this than others.

How good are you (or your company) at this?	Good	We manage	Can do better	Struggling (or Don't Know)
Promotion
Differentiation from competitors
Using your contact network effectively
Focusing efforts where it counts ("rifle approach")
Fusing leadership and commitment (partners and field staff doing the selling together)
Prospecting
Winning an invitation to bid
Selling the Team
Networking to discover the client's buying system
Selling what you know
Selecting the best prospects
Going to the top
Discovering who else is in the race
Proposal Design
Preparing the proposal
Focusing on the client
Establishing a dialogue
Selling to the individuals
Using effective written and verbal communication skills
Pitching
Rehearsing the pitch
Presenting a seamless front
Assembling the right mix of skills
Focusing on leadership
Getting the proposal right first time
Avoiding standard sales talk
Making the pitch a dialogue
Negotiating to close

Your name:
Your email address:
How much experience do you have?
What is your main job function?
What is the size of your company?